James Kassouf’s Blog

3 of the Best Books for Entrepreneurs in 2021
Many business books explain ordinary stuff, such as developing an effective business plan, finding the right investors, and beating the competition. The topics can be tedious. The book approaches the idea of becoming an entrepreneur in a different way. Readers can get to know how to become productive by employing the best strategies. People should focus on developing the right work ethic and gaining exposure to different issues to succeed in entrepreneurship. The book explains it clearly to the upcoming entrepreneurs. It debunks common business myths to make people get prepared to achieve great success in their business journey. It can change entrepreneurs’ minds so that they can think critically and make their businesses work.

5 Risks to Consider When Starting Your Business
Businesses are economic ventures undertaken by entrepreneurs to make profits. When identified early in business life, some risks can reduce expenses and even propel the business to success. Discussed below are some of the risks to ponder on when starting a business....

The Psychological Effects of Entrepreneurship
Thinking of starting a business of your own? Who wouldn't be in a time where unemployment is at an all-time high but government money is available for the taking? Still, there are some very important things you should know about being an entrepreneur, and it isn't...

How to Find an Entrepreneurship Mentor
Everyone nowadays wants to be self-employed and operate their businesses. Unfortunately, not everyone succeeds in this. Only a half makes it after five years, and only a third past ten years. How do you ensure you succeed? Getting a mentor to guide you through has...

5 Harsh Truths to Make You a Better Entrepreneur
One of the most business-like summaries that I have ever heard is: "Entrepreneurship is wild. At times you think that you are on the topmost point of the world, yet the next morning you feel like you want to die." These two experiences are likes 2-sides of a coin....

Top Tips for a Virtual Business Pitch
Many of the best salespeople rely upon in-person pitches. There are many benefits for pitching a business in a real-time and close-proximity environment, but today there isn't the best idea. It will likely be a while until restrictions and concerns fade. But the show...

The Process for Mentoring Startups
Entrepreneurship isn't easy. It's tough to come up with an idea that can serve the marketplace. It's even more difficult to find the resources and information needed to make that idea come to life. That's one reason mentorship is so key for so many emerging...

Hiring the Right Social Media Influencer
Social media influencers have proven to be effective marketing tools in the past few years. By displaying products to their followers, influencers provide a vital link between a company’s products and countless consumers. If you’re looking for new ways to market your...

Entrepreneurs Changing the World
One of the dominant trends in recent years has been the convergence of business and philanthropy. The charity landscape is no longer dominated by millionaires and billionaires working to maximize profits in their businesses, then pivoting to donate to separate...

Creating a Loyalty Program for Your Customers
In a tough market, you need to employ every imaginable strategy to beat out the competition. You can never do enough to build brand awareness and grow your customer base. Loyalty programs are one of the most important weapons in any business owner’s arsenal. They help...