James Kassouf’s Blog
The Process for Mentoring Startups
Entrepreneurship isn't easy. It's tough to come up with an idea that can serve the marketplace. It's even more difficult to find the resources and information needed to make that idea come to life. That's one reason mentorship is so key for so many emerging...
Hiring the Right Social Media Influencer
Social media influencers have proven to be effective marketing tools in the past few years. By displaying products to their followers, influencers provide a vital link between a company’s products and countless consumers. If you’re looking for new ways to market your...
Entrepreneurs Changing the World
One of the dominant trends in recent years has been the convergence of business and philanthropy. The charity landscape is no longer dominated by millionaires and billionaires working to maximize profits in their businesses, then pivoting to donate to separate...
Creating a Loyalty Program for Your Customers
In a tough market, you need to employ every imaginable strategy to beat out the competition. You can never do enough to build brand awareness and grow your customer base. Loyalty programs are one of the most important weapons in any business owner’s arsenal. They help...
Characteristics Commonly Found In Successful Leaders
When you look at successful leaders you’ll typically find multiple common characteristics amongst them all. These people are often responsible for making difficult decisions and easing the worries of their teams while being a source of courage and motivation in...
Common Leadership Misconceptions
Like practically every topic under the sun, the role of being a leader is littered with misconceptions, especially from those who have never been in a leadership position. This isn’t entirely surprising of course, as how can you be expected to truly understand...
The Top Podcasts For Entrepreneurs
Podcasts are a great way to inspire and educate yourself. Podcasts exist for a variety of topic, from real estate to music and even for entrepreneurs. Both professionals and enthusiasts create their own podcasts so it’s easy to get different perspectives, which is one...
Common Misconceptions About Being An Entrepreneur
Being an entrepreneur isn’t easy, but it can yield incredible results. Many people try being an entrepreneur and end up failing miserably because they think it’s as easy as coming up with a unique idea. Unfortunately, it’s never that easy. Misconceptions such as this...
How to Be a Strong Leader Remotely
There may come a time when you must manage a team remotely. When this happens, many worry about a hindrance to productivity and not being an effective leader. In order to still be a great leader remotely, it’s important to follow these tips: Prioritize Communication...
Setting Goals to Become a Stronger Leader
There is never going to be a time in your life that you have accomplished everything, even for leaders. As a leader, it’s important to always be striving for greater accomplishments and honing better skills. To continue to be a great leader, keep setting goals for...