James Kassouf’s Blog
5 Harsh Truths to Make You a Better Entrepreneur
One of the most business-like summaries that I have ever heard is: "Entrepreneurship is wild. At times you think that you are on the topmost point of the world, yet the next morning you feel like you want to die." These two experiences are likes 2-sides of a coin....
Top Tips for a Virtual Business Pitch
Many of the best salespeople rely upon in-person pitches. There are many benefits for pitching a business in a real-time and close-proximity environment, but today there isn't the best idea. It will likely be a while until restrictions and concerns fade. But the show...
The Process for Mentoring Startups
Entrepreneurship isn't easy. It's tough to come up with an idea that can serve the marketplace. It's even more difficult to find the resources and information needed to make that idea come to life. That's one reason mentorship is so key for so many emerging...
Hiring the Right Social Media Influencer
Social media influencers have proven to be effective marketing tools in the past few years. By displaying products to their followers, influencers provide a vital link between a company’s products and countless consumers. If you’re looking for new ways to market your...
Entrepreneurs Changing the World
One of the dominant trends in recent years has been the convergence of business and philanthropy. The charity landscape is no longer dominated by millionaires and billionaires working to maximize profits in their businesses, then pivoting to donate to separate...
Creating a Loyalty Program for Your Customers
In a tough market, you need to employ every imaginable strategy to beat out the competition. You can never do enough to build brand awareness and grow your customer base. Loyalty programs are one of the most important weapons in any business owner’s arsenal. They help...
Characteristics Commonly Found In Successful Leaders
When you look at successful leaders you’ll typically find multiple common characteristics amongst them all. These people are often responsible for making difficult decisions and easing the worries of their teams while being a source of courage and motivation in...
Common Leadership Misconceptions
Like practically every topic under the sun, the role of being a leader is littered with misconceptions, especially from those who have never been in a leadership position. This isn’t entirely surprising of course, as how can you be expected to truly understand...
The Top Podcasts For Entrepreneurs
Podcasts are a great way to inspire and educate yourself. Podcasts exist for a variety of topic, from real estate to music and even for entrepreneurs. Both professionals and enthusiasts create their own podcasts so it’s easy to get different perspectives, which is one...
Common Misconceptions About Being An Entrepreneur
Being an entrepreneur isn’t easy, but it can yield incredible results. Many people try being an entrepreneur and end up failing miserably because they think it’s as easy as coming up with a unique idea. Unfortunately, it’s never that easy. Misconceptions such as this...