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James Kassouf’s Blog

5 Risks to Consider When Starting Your Business

5 Risks to Consider When Starting Your Business

Businesses are economic ventures undertaken by entrepreneurs to make profits. When identified early in business life, some risks can reduce expenses and even propel the business to success. Discussed below are some of the risks to ponder on when starting a business....

The Psychological Effects of Entrepreneurship

The Psychological Effects of Entrepreneurship

Thinking of starting a business of your own? Who wouldn't be in a time where unemployment is at an all-time high but government money is available for the taking? Still, there are some very important things you should know about being an entrepreneur, and it isn't...

How to Find an Entrepreneurship Mentor

How to Find an Entrepreneurship Mentor

Everyone nowadays wants to be self-employed and operate their businesses. Unfortunately, not everyone succeeds in this. Only a half makes it after five years, and only a third past ten years. How do you ensure you succeed? Getting a mentor to guide you through has...

5 Harsh Truths to Make You a Better Entrepreneur

5 Harsh Truths to Make You a Better Entrepreneur

One of the most business-like summaries that I have ever heard is: "Entrepreneurship is wild. At times you think that you are on the topmost point of the world, yet the next morning you feel like you want to die." These two experiences are likes 2-sides of a coin....

Top Tips for a Virtual Business Pitch

Top Tips for a Virtual Business Pitch

Many of the best salespeople rely upon in-person pitches. There are many benefits for pitching a business in a real-time and close-proximity environment, but today there isn't the best idea. It will likely be a while until restrictions and concerns fade. But the show...

The Process for Mentoring Startups

The Process for Mentoring Startups

Entrepreneurship isn't easy. It's tough to come up with an idea that can serve the marketplace. It's even more difficult to find the resources and information needed to make that idea come to life. That's one reason mentorship is so key for so many emerging...

Hiring the Right Social Media Influencer

Hiring the Right Social Media Influencer

Social media influencers have proven to be effective marketing tools in the past few years. By displaying products to their followers, influencers provide a vital link between a company’s products and countless consumers. If you’re looking for new ways to market your...

Entrepreneurs Changing the World

Entrepreneurs Changing the World

One of the dominant trends in recent years has been the convergence of business and philanthropy. The charity landscape is no longer dominated by millionaires and billionaires working to maximize profits in their businesses, then pivoting to donate to separate...

Creating a Loyalty Program for Your Customers

Creating a Loyalty Program for Your Customers

In a tough market, you need to employ every imaginable strategy to beat out the competition. You can never do enough to build brand awareness and grow your customer base. Loyalty programs are one of the most important weapons in any business owner’s arsenal. They help...

Characteristics Commonly Found In Successful Leaders

Characteristics Commonly Found In Successful Leaders

When you look at successful leaders you’ll typically find multiple common characteristics amongst them all. These people are often responsible for making difficult decisions and easing the worries of their teams while being a source of courage and motivation in...